Product Reviewed:
Website Insight®

Manufacturer:
CoffeeCup

Product Description:
Website Insight provides a neutral, analytical view of your website and offers suggestions to improve Search Engine Optimization. It's like looking at your pages through a search engine's eyes. Browse through the generated report and get valuable insight in the experience and impressions of your human visitors too.

Requirements:
Windows PC, works with all browsers.

Retail Price:
USD$59.00
Reviewer:
David Bell 		Date Reviewed:
August 27, 2013
Positive Features:

  1. Insight has 70+ data points that can improve your site's usability and visibility.
  2. Generates custom reports with snapshots for every page of your websites. Then store, select and show them by date
  3. Breakdown your page's core components, view their size and load time impact.
  4. Examine your content structure with a comprehensive, analytical overview of each page. Get insight in keywords usage, word count, link counts, alt text, header text and more
  5. If problems are found, Website Insight shows you what is wrong and what to do about it!
  6. Get an understanding of the search engine and visitor friendliness of your site by checking factors like sitemaps and robot txt files.
  7. Many more valuable features included - visit their web sight for a complete listing.
Negative Features:

  1. None noted

An electrician will never get caught without a good circuit tester to check the health of his wiring and a Web Site Designer and Development Solution Provider will never get caught without an application like CoffeeCup's Website Insight® to check the health of a client's web site. Gone are the days when WYSIWYG (What You See Is What You Get) was good enough. The internet has become a massive sea of the world's information and to find your little 'pebble' on the shore you need to have an application that maximizes your pebble so that the search engine 'bots' can detect it and direct the appropriate ships (clients) to it. CoffeeCups Website Insight® does just that and more. Like the electrician's circuit tester it will also identify 'short cicuits' in internal and external links and identify any pages or sites that have been blacklisted as unsafe by antivrus programs. I have seen this happen with safe sites as well, unknown to clients, that have been mistakenly identified with false positive readings by reputable antivirus companies.

I know we don't all agree with soial media sites like Twitter and Facebook, but they are now a way of life and linking your sites to this media does have an added advantage for search engines to increase your visibility on the net. Website Insight will check for links to and hits from these sites and advise you accordingly.

CC's Website Insight is easily downloaded and installs automatically. When the application opens you enter your web sight page address into the appropriate box, click "Get Insight" and it does the rest providing you with a deep insight into what is 'good, bad, or ugly'. Insight also provides suggestions on ways to improve rankings, load times and then generates reports that can be saved for future reference once any changes are made.

On my Website Designer tool belt I carry many of CoffeeCups tools, but front and foremost is CC's HTML Editor® and right next to it sits CC's Website Insight® application. I never leave home without them.

CoffeeCup once again has excelled in producing a very useful and practical application for web site implementation. Great Canadian Reviews awards it's prestigious 'Gold Leaf Award for Excellence' to CoffeeCup's Website Insight® application.

Dave Bell,
Editor
Great Canadian Reviews


GCR Overall Rating (out of 5):
Visit Their Web Site: http://www.coffeecup.com/website-insight/

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